Yep, you read that right. The extremely bright sneakers you saw LeBron James wearing during the first half of the New York Knicks game came courtesy of his partnership with “Carmex” via Nike. The deal, which was inked in 2011, is another example of Nike outfitting LeBron in kicks inspired by his favorite things. Remember the “Fruity Pebbles IV“?
According to Patrick M. Hodgdon, a member of Carmex’s marketing team, the popular lip balm company gifted LeBron with a pair of these sneakers when they sponsored the half-court shot at American Airlines Arena earlier this season. He also admitted he was surprised to see LeBron actually rocking the very yellow and red “Carmex” branded sneakers.
Thoughts? Would you wear them?