Damian Lillard, of the Portland Trailblazers, is having the best week ever. The newly crowned NBA Rookie of the Year, is also featured in a new adidas spot, #QuickAintFair, along side the Washington Wizards John Wall, Philadelphia 76ers Jrue Holiday, and Harlem rapper A$AP Rocky. The spot is promoting the launch of adidas’ CrazyQuick shoe.
Narrating the #QuickAintFair spot to the beat of his track, Goldie, A$AP tells us about the mythical Quick family who dominated the competition due to the unfair advantage that lived in their shoes.
This spot had me at Goldie, one of my favorite tracks off Long.Live.A$AP. But beyond that, watching the three young stars of the NBA stunt and demonstrate their quick footwork, spin moves, and crossovers are pretty nice payoffs too.
The CrazyQuick dropped yesterday and is available in five colorways: Metallic Silver, Electricity/White, Collegiate Royal/White, Running White, and Medium Lead/White. They retail for $140.