Men, listen up. The 2015 Women’s World Cup commences Saturday, June 6, and Nike is making sure everyone – including you — rooting on the US Women’s National Team (USWNT) can rep accordingly. For the first time ever, Nike will sell women’s replica jerseys in men’s sizes. In a controversial move, the sports apparel leader has shunned the All-American red, white, and blue colorway in favor of black and white. Think Brooklyn Nets home jerseys.
Offering replica jerseys to men, as well as women and children, follows a recent trend of catering to women — the leading consumer in the world of sports apparel. “Only in the last couple of years have we seen brands and retailers really starting to give women equal weight,” says sports industry analyst Matt Powell. Nike’s goal is to increase women’s apparel sales, and taking advantage of the beautiful game on the world’s greatest stage is a surefire way to cash in. Admittedly, contributing to Nike’s fat bottom line isn’t a convincing reason to come out of pocket for a Women’s World Cup jersey, but these 5 reasons are!
1. Support Team USA
Out of the field of 24, the USWNT is favored to win it all. And if they weren’t, you should still be a rider. Because ‘Merica.
2. It’s a Classic
Team USA can finally unite and show our true colors, or should we say color. Yes, the U-S-A bleeds red, white, and blue, but the all-white USWNT jerseys are a ‘clean, simple, and bold’ design by Nike’s soccer creative director, Mike Lotti. The solid white will definitely stand out in the crowd, and screams American classic more than ice cold Bud. OK, maybe not, but you get the point.
3. Men, This Was Built for You
The comfy no-cling, straight cut shouldn’t cause you to rip off your jersey ala Brandi Chastain, but even if it did that might not be such a bad thing.
4. Women Love a Man in Uniform
Be a team player and show your woman how much you want to be on her team by putting the team on your back, literally! And if you’re single, even better. Wearing a USWMNT jersey will definitely help you score points with the ladies.
5. Great Gift for Father’s Day
Is there really anything more I can say? Father’s Day is June 21. Although this is late in the tournament, it’s a perfect time for the special lady in your life to show Dad, Uncle, Hubby or #Bae how much you and Team USA are loved!
Sold, yes? Good. Now head over to the US Soccer Store and get World Cup ready.