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You are here: Home / Archives for Sports Marketing / Media

San Antonio Spurs? Mobb Deep? Word Up!

May 15, 2012 by S. Renee Leave a Comment
Photo via AP Photo/Ann Heisenfelt

So after the Oklahoma City Thunder beat the brakes off the LA Lakers, this happened:   Yes, you heard right.  Mobb Deep’s “Shook Ones” instrumental was featured in the NBA’s “BIG” campaign for the San Antonio Spurs along with the following text: Need to rush.  Corners are coming.  Screens are being set.  Pass is pinpoint [...]

Filed Under: Advertising, Featured, Media, NBA, Pro Sports, Sports Marketing Tagged With: BIG, Mobb Deep, NBA, NBA Playoffs, San Antonio Spurs, Shook Ones

VIDEO: It sucks to be Michael Jordan.

April 17, 2012 by S. Renee Leave a Comment
Nba_espn

Ever wonder what it would be like to share the same name as the GOAT, Michael Jordan, or any other super successful celeb or athlete?  Well, ESPN kind of has an idea of the destiny that may befall such a person, and it ain’t nothing nice. ESP

Filed Under: Advertising, Featured, Media, NBA, Pro Sports, Sports Marketing Tagged With: Basketball, ESPN, ESPN ad, ESPN Commercial, It's Not Crazy, It's Sports, Kevin Durant, Michael Jordan, National Basketball Association, NBA, NBA on ESPN, NBA Playoffs, Oklahoma City Thunder, Sports Marketing

Rocawear Presents Jay-Z from “Marcy to Barclays” Commercial

April 2, 2012 by S. Renee Leave a Comment
Jay-Z-Rocawear-commercial

Today Rocawear premiered its first ever commercial.  The 30-second spot, promoting Rocawear’s Spring 2012 campaign, is a retrospective of Jay-Z’s much often told rise from Marcy Projects to moguldom, or in this case Brooklyn’s own Barclay’s Cent

Filed Under: Advertising, Media, NBA, Pro Sports, Sports Marketing Tagged With: Barclay, Brooklyn, Jay-Z, Kansas, Kentucky, Marcy Houses, NCAA Tournament, Rocawear

‘The Wire’ Meets March Madness Brackets

March 6, 2012 by S. Renee Leave a Comment
Photo via David T. Cole/Grantland illustration

If you watched Bill Simmons chat with Barack Obama during his BS Report podcast last week, then you know they touched on all sports everything and the greatest series ever made, The Wire.  When asked, President Obama said Omar Little was the gre

Filed Under: College Basketball, College Sports, Featured, Media Tagged With: Grantland, March Madness, The Wire

US Men and Nike catch World Cup fever early (VIDEO)

March 1, 2012 by S. Renee Leave a Comment
Photo via AP

The US Men’s National Team pulled off a seemingly impossible feat, yesterday.  They beat Italy in Italy, 1-0, for the first time. Ever.  It took them 11 attempts and 8o years, but hey who’s counting? Although it was a meaningless internation

Filed Under: Advertising, Featured, Media, Pro Sports, Soccer, Sponsorship, Sports Marketing Tagged With: Brazil, Clint Dempsey, Italy, Jozy Altidore, Nike, Sports Marketing, United States, US beats Italy, US Men's National Team, USMNT, World Cup

VIDEO: Young LeBron fan begs him to join Slam Dunk Contest and save his Saturday night

February 22, 2012 by S. Renee Leave a Comment
Photo via Buzzbox.com

Remember back in the day when the NBA Slam Dunk Contest was the best and most highly anticipated event of the NBA All-Star weekend?  It was so great that if you asked most sports fans, they’d probably rank the Slam Dunk Contest as the best all-s

Filed Under: Featured, Media, NBA, Pro Sports, Sports Marketing Tagged With: All Star Game, All Star Weekend, Chase Budinger, Derrick Williams, Dunks, Fan asks LeBron to participate in Slam Dunk Contest, Iman Shumpert, Lebron James, NBA, Paul George, Slam Dunk Contest, YouTube

Why Moving MLB on FOX to Prime Time Won’t Boost Ratings

February 16, 2012 by S. Renee Leave a Comment
06-mlb-on-fox-week2-ssi

Allow me to briefly interrupt Linsanity and alert you to some upcoming changes to your MLB viewing habits.  Yes, believe it or not, it’s that time of the year again…already. This season Fox is shuffling its schedule in an effort to produce

Filed Under: Featured, Media, MLB, Pro Sports, Sports Marketing Tagged With: Boston Red Sox, Fox Baseball, Major League Baseball, MLB, MLB on FOX, NBA, NBA Playoffs, Saturday Night Baseball, Sunday Night Baseball, USA Today

Athletes Tweet Super Bowl Reactions!

February 6, 2012 by S. Renee Leave a Comment
Photo via Ron Antonelli/New York Daily News

It’s official, the New York Giants are winners of Super Bowl XLVI. MVP Eli Manning continued his stellar fourth quarter play and put together an exciting comeback to finish off the New England Patriots, 21-17. Although I didn’t plan on watchin

Filed Under: Featured, Media, NFL, Pro Sports, Sports Marketing, Sports Tweet of the Day Tagged With: Eli Manning, Eli Manning MVP, Justin Tuck, NEW YORK, New York Giants, New York Giants Super Bowl Champions, NFL, NY Giants Tweets, Sports Tweet of the Day, Super Bowl, Super Bowl Tweets, Super Bowl XLV

Forbes Breaks Down the NBA’s Most Valuable Teams

January 26, 2012 by S. Renee 3 Comments
Photo via Jonathan Ferrey/Getty Images

The SportsMoney team over at Forbes has been knee deep in NBA valuations.  Yesterday, they served up many lists ranking NBA teams and players in terms of most valuable, most and least profitable, and top earners. It’s pretty interesting informat

Filed Under: Featured, Media, NBA, Pro Sports, Sports Marketing Tagged With: Forbes Magazine, Highest Paid NBA Players, LA Lakers, Miami Heat, Most Valuable NBA Teams, NBA, NY Knicks

SOPA: What It Is and Why Sports Fans Should Care!

January 18, 2012 by S. Renee Leave a Comment
SOPA

Over the past couple of weeks, you’ve probably recognized a couple of new acronyms popping up all over the interwebs, SOPA and PIPA. SOPA or Stop Online Piracy Act, and PIPA or Protect Intellectual Property Act, are two bills that the House and S

Filed Under: Featured, Media, MLB, NBA, NFL, NHL, Pro Sports, Sports Marketing Tagged With: PIPA, Protect IP Act, SOPA, Sports Highlights, Stop Online Piracy Act
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