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You are here: Home / Archives for Sports Marketing / Sponsorship

US Men and Nike catch World Cup fever early (VIDEO)

March 1, 2012 by S. Renee Leave a Comment
Photo via AP

The US Men’s National Team pulled off a seemingly impossible feat, yesterday.  They beat Italy in Italy, 1-0, for the first time. Ever.  It took them 11 attempts and 8o years, but hey who’s counting? Although it was a meaningless international friendly on paper; fans, players, and analysts are not dismissing this stunning and historic [...]

Filed Under: Advertising, Featured, Media, Pro Sports, Soccer, Sponsorship, Sports Marketing Tagged With: Brazil, Clint Dempsey, Italy, Jozy Altidore, Nike, Sports Marketing, United States, US beats Italy, US Men's National Team, USMNT, World Cup

Nike x Amar’e Stoudemire x French Montana = Fire!

December 21, 2011 by S. Renee Leave a Comment
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Does Nike ever make a bad spot?  Ever?  Damn.  Typically when I post ads, I include some type of insightful commentary summarizing the concept.  But the latest and final spot for Nike’s Always On campaign, featuring Amar’e Stoudemire rocking

Filed Under: Advertising, Fashion, Featured, Media, NBA, Pro Sports, Sponsorship, Sports Marketing Tagged With: Amare Stoudemire, Carmelo Anthony, French Montana, New York City, New York Knick, Nike, STAT, Tyson Chandler

Nike’s Basketball Never Stops Commerical w/ LeBron, Durant, J. Cole, and more!

October 30, 2011 by S. Renee Leave a Comment
(Photo by Patrick Smith/Getty Images)

“I thought I told you that we won’t stop. I thought I told you that we won’t stop.” – Diddy That’s the message delivered in Nike Basketball’s 2011 ad campaign, Basketball Never Stops. Even through a league sanctioned lockout, the undying

Filed Under: Advertising, Featured, Media, NBA, Pro Sports, Sponsorship, Sports Marketing Tagged With: Basketball, Basketball Never Stops, David Stern, Harlem, J. Cole, Kevin Durant, Lebron James, NBA Lockout, Nike, Nike Commercial, Questlove, Sports Business, Sports Marketing, Sue Bird

Olympian Johnny Weir’s MAC Holiday Collection Hits Stores Today!

October 27, 2011 by S. Renee Leave a Comment
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This post is kind of a joke and 100% gratuitous.  Here’s why. On numerous occasions my aunt has (jokingly?) told me she’d start reading my blog when I began covering figure skating.  Well, let’s just say this

Filed Under: Fashion, Featured, Sponsorship, Sports Marketing Tagged With: Figure skating, Glitter and Ice, Holiday Collection, Ice skating, Johnny Weir, MAC Cosmetics, Olympic Games

Larry Fitzgerald Tweets for a Cure

October 13, 2011 by S. Renee Leave a Comment
Photo via Christian Patterson/Getty Images

In October, the NFL has used its platform and broad reach to support Breast Cancer Awareness month by going pink. As you’ve probably noticed, players and coaches have integrated pink into their game day attire by accessorizing with pink gloves, mo

Filed Under: Featured, NFL, Pro Sports, Sponsorship, Sports Marketing, Sports Tweet of the Day Tagged With: American Cancer Society, Arizona Cardinals, Larry Fitzgerald, National Breast Cancer Awareness Month, National Football League, NFL, Tweet of the Day, Twitter

LeBron James x Nike Sportswear

October 6, 2011 by S. Renee Leave a Comment
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Athletes turned fashion collaborators have replaced athletes turned rappers. Now, more than ever, athletes are all about looking fly and fresh to death away from the court. And luckily for them, they’ve learned how to parlay that new passion into

Filed Under: Fashion, Featured, NBA, Pro Sports, Sponsorship, Sports Marketing Tagged With: Air Force 1 (shoe), Amare Stoudemire, Carmelo Anthony, Design, Fashion, King James, Lebron James, LeBron James Nike Sportswear Holiday Collection, Long Live the King, NBA, Nike, NSW Made in Italy, Rachel Roy, Tom Brady

Yankees Fans Have Performance Enhancing Jewelry to Thank for Granderson’s Game!

October 5, 2011 by S. Renee Leave a Comment
Photo via AP

It’s the necklace. It’s gotta be the necklace. Yes, that must be the explanation behind Curtis Granderson’s MVP worthy season.  Or, at least that’s what Phiten, maker of that silly looking colorful, braided titanium jewelry you’ve seen on eve

Filed Under: Featured, MLB, Pro Sports, Sponsorship, Sports Marketing Tagged With: ALDS, Center fielder, Curtis Granderson, Game 4, Granderson, Josh Beckett, Major League Baseball, MLB Playoffs, New York Yankees, Phiten, Titanium, titanium necklace

The World’s 40 Most Valuable Sports Brands via Forbes

October 4, 2011 by S. Renee 1 Comment
Photo via apparelday.com

Forbes Magazine recently released a list compiling the 40 Most Valuable Sports Brands in the world.  The list values the top 10 brands among four distinct categories:  business, events, athletes, and teams.  Here are some key takeaways and int

Filed Under: Action Sports, Advertising, Fashion, Featured, Golf, Media, NBA, NFL, Pro Sports, Soccer, Sponsorship, Sports Marketing, Tennis, Tennis, Women's Sports Tagged With: EA Sports, ESPN, Forbes, Kobe Bryant, Lebron James, Most Valuable Athletes, Most Valuable Sports Brands, Most Valuable Sports Business, Most Valuable Teams, New England Patriots, Nike, NY Mets, NY Yankees, Roger Federer, Sky Sports, Tiger Woods, UEFA Champion League

Amar’e Stoudemire + Tom Brady Debut New Fashion Callabos

September 15, 2011 by S. Renee Leave a Comment
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Since arriving in New York City, Amar’e Stoudemire has immediately made his presence felt.  He’s easily adapted to the high profile lifestyle that many newcomers typically shy away from.  Not only has he become a favorite among fickle New York

Filed Under: Advertising, Fashion, Media, NBA, NFL, Pro Sports, Sponsorship, Sports Marketing Tagged With: Amare Stoudemire, Anna Wintour, Fashion, Fashion's Night Out, Los Angeles, NBA, New York City, NFL, Rachel Roy, Tom Brady, Uggs

U of Maryland make millions’ eyes bleed with new Under Armour unis!

September 6, 2011 by S. Renee Leave a Comment
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Whoa! I have no words to describe the black and yellow, red and white hideousness that corrupted my eyesight during last night’s Maryland-Miami game.  I mean, that game was damn near unwatchable. Unlike the sick new Oregon Duck uniforms th

Filed Under: College Football, College Sports, Fashion, Featured, Sponsorship, Sports Marketing, Sports Tweet of the Day Tagged With: Baltimore Ravens, Brandon Jennings, College Football, Maryland, Maryland's new uniforms, Oregon Duck, Skip Bayless, Under Armour, University of Miami
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