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The World’s 40 Most Valuable Sports Brands via Forbes

October 4, 2011 by Shana Renee 3 Comments

Photo via apparelday.com

Forbes Magazine recently released a list compiling the 40 Most Valuable Sports Brands in the world.  The list values the top 10 brands among four distinct categories:  business, events, athletes, and teams.  Here are some key takeaways and interesting thoughts:

- According to Forbes, Nike is the most valuable sports brand in the world.  Not necessarily breaking news.  But what is interesting is that six of the top 10 most valuable athlete brands hold Nike endorsements:  Tiger Woods, Roger Federer, LeBron James, Kobe Bryant, Cristiano Ronaldo and Maria Sharapova.

- Yes, despite Tiger Woods being ranked No. 51 in the world, he still has the most valuable brand of ALL athletes.  However, it is worth noting over the past year, the Woods brand has considerably decreased in value, from $82 million to $55 million.  When Woods was at the top of his game, his brand’s strength was so untouchable that a $27 million decrease hasn’t removed him from the No. 1 spot.   Roger Federer is ranked No. 2 at $29 million.

- The TV network business is big business.  Four of the top 10 most valuable business brands are TV networks.  ESPN is ranked No. 2., in large part because of their hefty $4.08 subscriber fee, which is the highest among basic cable channels.  And although ESPN’s tagline is the Worldwide Leader in Sports, truth is they don’t have a major presence in Europe. Sky Sports, ranked No. 4, is the dominant network over there.  YES Network and MSG, both serving the tri-state area, are the only two regional sports networks (RSN) that made the list.  YES Network is the most-watched RSN and has the second-highest subscriber fee at $2.80.

- Considering Under Armour is less than 20 years old and began selling a niche product, it’s rather impressive that they rank among the Top 10.  Major props to Under Armour founder Kevin Plank.  Brands are always trying to create that “it” factor that will propel it to the next level.  Under Armour not only captured that in a short while, but they’re closing the gap on Reebok, a brand that’s existed since 1895. Speaking of Reebok, remember they’re owned by Adidas, so that’s also something to consider when comparing the sports apparel brands.

- While the NFL (Super Bowl) and MLB (World Series and All Star Events) both have events ranked among the Top 10, the NBA is noticeably absent.  This is interesting because the NBA’s global footprint is the largest compared to other American sports leagues, yet, they’ve failed to capitalize off the globalization of the brand when it comes to the NBA Finals and NBA All-Star Game Weekend. Major fail.

- The New England Patriots made the list for the first time, with a brand value of $146 million.  Forbes credited their local media revenue and ancillary events at Gillette Stadium for the boost.  The Pats replaced the NY Mets.  Mounting debt due to ponzi scheme struggles is the cause of the Mets falling off the list.

- Six of the top 10 most valuable team brands are soccer and I predict that over time this number will continue to grow as European soccer receives more airtime on the major networks over here in the States.

10 Most Valuable Business Brands

  1. Nike, $15 Billion
  2. ESPN, $11.5 Billion
  3. Adidas, $5 Billion
  4. Sky Sports, $3 Billion
  5. Gatorade, $2.5 Billion
  6. Reebok, $1.5 Billion
  7. Under Armour, $1 Billion
  8. EA Sports, $625 Million
  9. YES Network, $600 Million
  10. MSG, $500 Million

10 Most Valuable Event Brands

  1. Super Bowl, $425 Million
  2. Summer Olympic Games, $230 Million
  3. FIFA World Cup, $147 Million
  4. MLB World Series, $140 Million
  5. UEFA Champion League, $132 Million
  6. Winter Olympic Games, $123 Million
  7. Daytona 500, $112 Million
  8. NCAA Men’s Final Four, $92 Million
  9. MLB All-Star Week, $76 Million
  10. Kentucky Derby $70 Million

10 Most Valuable Athlete Brands

  1. Tiger Woods, $55 Million
  2. Roger Federer, $26 Million
  3. Phil Mickelson, $24 Million
  4. David Beckham, $20 Million
  5. LeBron James $20 Million
  6. Kobe Bryant, $14 Million
  7. Dale Earnhardt Jr, $9 Million
  8. Maria Sharapova, $9 Million
  9. Cristiano Ronaldo, $8 Million
  10. Shaun White, $7 Million

10 Most Valuable Team Brands

  1. NY Yankees, $340 Million
  2. Manchester United, $269 Million
  3. Real Madrid, $264 Million
  4. Dallas Cowboys, $193 Million
  5. Bayern Munich, $179 Million
  6. Boston Red Sox, $173 Million
  7. Barcelona, $172 Million
  8. Arsenal, $158 Million
  9. AC Milan, $147 Million
  10. New England Patriots, $146 Million

If you’d like to read more about these brands and more specifically, why they made the list, go here and here.

-S. Renee

Filed Under: Action Sports, Advertising, Fashion, Featured, Golf, Media, NBA, NFL, Pro Sports, Soccer, Sponsorship, Sports Marketing, Tennis, Tennis, Women's Sports Tagged With: EA Sports, ESPN, Forbes, Kobe Bryant, Lebron James, Most Valuable Athletes, Most Valuable Sports Brands, Most Valuable Sports Business, Most Valuable Teams, New England Patriots, Nike, NY Mets, NY Yankees, Roger Federer, Sky Sports, Tiger Woods, UEFA Champion League

Serena Erupts Under Pressure; Loses US Open

September 12, 2011 by Shana Renee Leave a Comment

Photo via Reuters/Jessica Rinaldi

Unfortunately, the beautiful comeback story Serena Williams was writing at the US Open didn’t end as many hoped and predicted.  Yes, her 6-2, 6-3 loss to Sam Stosur was disappointing, but the controversial events surrounding the loss were a bigger letdown.

Down a set and fighting for her life, an emotional and passionate Williams, let out a loud, ‘C’mon!’, after which she thought was a winning point.  However, the chair umpire Eva Asderaki, ruled that Serena’s yell was hindrance and awarded the point to Stosur, instead of Williams.  Serena disapproved, argued the call, and accused Asderaki of having it out for her.

As the match resumed, Serena continued to show her displeasure with the chair umpire and directed her anger toward Asderaki.  Initially, Serena was able to use her anger as fuel to stage a comeback, but Stosur was ultimately the one who bounced back.  Williams eventually ran out of steam and lost the match.

Although I’m a huge admirer and supporter of Williams, I was disappointed that she was unable to keep her emotions in check.  I understand athletes often lose themselves in the moment, after all, Kobe Bryant, Tiger Woods, and Michael Jordan, who are also great champions, have all been guilty of this at some point in their careers.  However, that does not make Williams’ behavior acceptable, especially after a similar outburst took place two years ago in the semifinal against Kim Clijsters.

During the changeover, most players use that time to hydrate, reflect, and refocus.  Williams, instead, wasted her energy spitting venom at the chair umpire when she should’ve collected her thoughts to think about how she would adjust her game to beat Stosur.

While I watched the actions play out in real-time, I wished Williams had someone in her ear to help calm her down.  But then I realized this is truly what makes tennis such a unique sport.  Unlike team sports, in singles tennis it’s every (wo)man for self.  You’re without a coach or teammate in your ear telling you to keep your cool because there’s too much at stake.  Even in an individual sport like boxing, you have a trainer in your corner.  Or in golf, you have a caddy to help you regain focus when you’ve lost your way.  But in tennis, you’re left with your own thoughts, which we see can be extremely damaging at times.

After the match, Williams attempted to shift the attention back toward Stosur’s outstanding play by admitting the controversial call wasn’t the difference maker in the match, but it was too little too late.  The damage was already done.  Stosur’s first Grand Slam title and shining moment was overshadowed by Williams’ outburst.

And instead of Serena making a graceful exit from the US Open, the media will replay the controversial scene and Serena’s reaction over and over for the next 24-48 hours; casting a dark cloud over Williams’ otherwise stellar US Open performance.   Meanwhile, Williams is probably resting up for the numerous Mercedes Benz Fashion Week appearances that await the front row regular.  She’ll pay her fine, pass go, and will move forward faster than a NY minute.

-S. Renee

Filed Under: Featured, Pro Sports, Tennis, Tennis, Women's Sports Tagged With: Grand Slams, Kim Clijsters, Samantha Stosur, Serena Williams, Serena Williams outburst, us open

With the Williams Sisters era of dominance nearing an end, I’m concerned tennis will fade to white.

September 1, 2011 by Shana Renee Leave a Comment

Photo via Julian Finney/Getty Images North America

The fate of Venus Williams‘ US Open journey was unknown, yet tennis loyalists remained optimistic.  Unranked, Venus, 31, took the court at The USTA Billie Jean King National Tennis Center at Flushing Meadows Park in Queens humbled, yet hopeful, that she’d be able to make a respectable run in the tournament after such a challenging journey.

Williams had been absent from tennis for two months due to a viral illness.  But, after Monday’s match, she had an impressive outing against Vesna Dolonts whom she defeated in straight sets, 6-4,6-3.  Maybe Venus was rebounding.

As spectators filled the stadium ready to watch Venus compete, they instead were met with a shocking announcement that Williams withdrew from the competition due to an unspecified illness.

The vague explanation forced the media to do what they do best when it comes to Venus and her sister, Serena, make assumptions and become accusatory and critical of what they perceive as a lack of commitment to the sport by the Williams Sisters.

Meanwhile, I cringed as I remained hopeful that a PR nightmare would not ensue; while also hoping that her decision was due to a nagging injury that resurfaced at the worst time possible; not some scary sounding disease that I still can’t pronounce.  Unlike Serena, Venus has led a more private life, so it wasn’t expected that Venus would suddenly reveal her secret to the masses.

But, to my surprise and relief, Venus and her team immediately released an official statement which reverberated throughout the sports community.  Venus is battling Sjorgren’s Syndrome, an incurable, yet treatable autoimmune disease that causes fatigue and joint pain, but is not expected to pose a threat to Venus’ career or life.  Instead of the usual criticism and shade that Venus is accustomed to, she was met with heartfelt compassion; a more befitting reaction for a champion who’s racked up 21 Grand Slam titles in her career.

I admire Venus for all that she’s contributed to the sport.  The hope, excitement, opportunity, and optimism that she’s shared is one of the primary reasons I’d clear my Saturday morning schedule whenever she was competing. And although I do not intend to eulogize her or her career, the truth is she hasn’t been at the top of her game since she won her last singles Grand Slam title at Wimbledon in 2008.  So, even if Sjorgren’s Syndrome proves to be no match for Venus, eventually her age and persistent injuries will get the best of her.

As a fan, I’m hopeful she has a couple of more years left in her, but more importantly, the concern that I have about tennis returning to a whiteout once Venus and Serena formally retire is real, too.

Before Venus and Serena, Althea Gibson broke down color barriers in the 1950s.  Then, 40 years later, the Williams Sisters emerged on the scene and dominated the sport.  And now as we anticipate the end of the Williams Sisters’ careers a large question mark looms and leaves us wondering who’s got next.

While it appears that the USTA has made great strides in recognizing the importance of promoting diversity, the Williams Sisters made it easy for them to do so.  When you dominate a sport as Venus and Serena did at the height of their careers, it’s a no-brainer.  But, as I look around to see where the next generation of Venus and Serenas are, I become discouraged.  While Madison Keys and Donald Young have been identified as someone with potential, the USTA hasn’t done much to promote her or generate awareness; which sends the wrong message.

Just as the USTA recognized gender equality was an issue for the sport and eventually won that battle by awarding men and women equal prize money, they need to also become true champions for diversity.  Funding tennis academies in underprivileged areas is a start, but truly identifying and developing minority talent must be a priority if the USTA wants to retain the fan base they acquired during the Williams era.

Time is ticking on both of their careers.  And for everything they’ve contributed to the sport, it would be a shame if it took another 40 or 25 or even 10 years before the next generation of minority talent emerged and attained success.

I’m hopeful we have more time before both Venus and Serena give their final wave to the crowd, but it’s essential that the USTA are transparent about their plans to restore hope that the game won’t fade to white once the Williamses say farewell.

-S. Renee


Filed Under: Featured, Pro Sports, Tennis, Tennis, Women's Sports Tagged With: Autoimmune disease, Serena Williams, Sjögren's syndrome, Tennis, us open, Venus WIlliams, Williams Sisters

Venus & Serena Cover Hamptons Magazine

August 23, 2011 by Shana Renee 1 Comment

ON SERENA: Dress, Max Mara ($1,150); maxmara.com. ON VENUS: Dress, Max Mara ($650).; maxmara.com

Tennis superstars, Venus, 31, and Serena, 29, Williams traded in their one-of-a-kind, attention grabbing tennis getups for designer gowns as they cover the pages of Hamptons magazine.  In the latest issue, the pair was photographed and also shared the responsibility of interviewing one another.  The Williams Sisters open up to each other about co-parenting their dog, Jerry or Harold, depending who you ask, their favorite US Open moments, their successful side hustles in fashion & interior design, giving back to the community, and of course, living it up in the Hamptons.

The carefree interview reveals a side of each sister that is not revealed often enough.  While Serena has developed more of a public persona over the years due to close friendships with Lala Anthony, Kim Kardashian, and Kelly Rowland, the media continues to criticize both Venus and Serena for pursuing interests away from the tennis court.  However, it’s apparent that their love affair with tennis is still going strong after all of these years, especially considering the setbacks both have experienced during the past year. With a long bucket list of achievements to complete, hoisting the US Open trophy is still among the top of the list for both.

And I also must point out that both sisters look absolutely lovely in their shots.  The classic black and white photos, beautiful lighting, pearly white smiles, and soft waves, are the perfect accessories to complement these brown beauties and their rock solid athletic bodies.

Enjoy this excerpt from their interview:

VENUS WILLIAMS: Tell me about your summer—your wonderful comeback at Wimbledon, and how you feel leading up to the Open.

SERENA WILLIAMS: I’ve been working out a lot since the summer and was really disappointed at Wimbledon, even though I shouldn’t have been. I felt like I should be really happy, but I am never really happy unless I’m on the top. Ever since then, I dedicated myself to

working out, practicing more and just trying to do the right things on the court. I had to get serious about my fitness because I have taken so much time off, I almost forgot how to play.

What is your outfit going to look like at the US Open? I know you have been wearing a lot of lace, like you did at Paris last year and at Wimbledon this year. It has influenced my Home Shopping Network collection; we had a tremendous amount of lace. So what is the next trend?

VW: The US Open this year is all about the little black dress, and I always put zippers in my dresses, so there will be a zipper down the back. Because I

don’t ever wear black in the daytime, it will be opposing colors. Last year there were three different styles; this year it will be simple because it is just one, but in different colors.

For the full interview, go here.

-S. Renee

Photo via Hamptons magazine & Stephan Wurth

Filed Under: Fashion, Featured, Pro Sports, Tennis, Tennis, Women's Sports Tagged With: Hamptons, Home Shopping Network, Serena Williams, Tennis, us open, Venus WIlliams, Williams Sisters

Serena Williams keeps rising to the top, wins 2nd consecutive tournament!

August 15, 2011 by Shana Renee Leave a Comment

Photo via The Canadian Press, Darren Calabrese / AP

Rocking green, the color of envy,  Serena Williams continues to remind us that she’s determined to regain her rightful position atop the tennis world.

Yesterday she won the Rogers Cup in two straight sets, 6-4, 6-2, over Australia’s Samantha Stosur.  Her latest victory marks her second straight tournament championship.  Not only is this encouraging news for Serena, who’s battled injuries and a life-threatening illness during her year long absence from the sport, but it’s also a great sign for the US women’s tennis game.

Since Williams returned to competition eight weeks ago, she’s gone 14-2, and is steadily winning and climbing her way back to the top of the WTA rankings.  Before yesterday’s win, Williams was ranked No. 80 in the world.  And among her fellow countrywomen, she was ranked No. 6.  However, after yesterday’s championship win, she’s jumped to No. 31 and is now the top-ranked USA female tennis player.  Normalcy has been restored.

And while Williams still has a ways to go before she cracks the top 10 and is ranked among Caroline Wozniacki, Kim Clijsters, Maria Sharapova, and rising star Li Na, Williams continues to prove that her competition should not take her lightly. En route to her latest victories, Williams sent Sharapova and Victoria Azarenka, ranked No. 4, home winless.

Packing the power and mental toughness that she’s famous for, Serena is sending the message that her A-game may be restored in time for the US Open, which is exactly two weeks away.  Not only is this encouraging news for Williams, her family, friends, and fans, but most importantly, the USTA is also breathing a collective sigh of relief.  After surviving one year of US Open play sans Serena, it appears that they can promote her resurgence and the growing expectations that she’ll be able to compete among the best ladies in the field on US soil.

Serena last won a US Open title in 2008 and is eager to hoist that large trophy once again.  And, with the two-time defending US Open Champion, Kim Clijsters, battling injuries of her own and leaving her US Open future in doubt, Williams is proving that her comeback story is still being drafted.

But first, Serena hopes to keep her own winning streak going as she prepares to compete in the Cincinnati Western & Southern Open, which gets underway today.

The US Open beings August 29.  At that time, Serena will take the court and try to win her first Grand Slam since Wimbledon 2010.

- S. Renee
Filed Under: Pro Sports, Tennis, Tennis, Women's Sports Tagged With: Caroline Wozniacki, Kim Clijsters, Maria Sharapova, Samantha Stosur, Serena Williams, us open, USTA, Victoria Azarenka, Williams Sisters, WTA

Today’s Tweet: Serena’s Back!

June 15, 2011 by Shana Renee Leave a Comment

Before Serena Williams took the court to compete in Eastbourne, Australia, her first tennis competition in almost a year, Williams tweeted the following:

Hey guys. I really appreciate the support and love from all of you. My heart soars with pride when I see all of your comments. My journey has been tougher than I would have ever imagined, but I’m here. I’m back to do my personal best. Win/loose or draw I’m happy to be competing when I never thought I would be again. A kiss for each and everyone of you. All my heart and love xx S #serenapower

The past 11 months have been filled with setback after setback for the 13 Grand Slam Title champion.  An injury as minor as stepping on glass required the tennis star to undergo multiple surgeries, and even worse, was the cause of a life threatening pulmonary embolism.

When news spread about Williams’ pulmonary embolism, the tennis world questioned whether she’d ever compete again.  After all, pulmonary embolisms have claimed lives in the past, so it wasn’t unfathomable to think that Williams’ tennis career may come to an abrupt ending.

Williams put speculation to rest when she finally took the court on Tuesday.  Down a set early on, she bounced back to defeat Tsvetana Pironkova, 1-6, 6-3, 6-4.  While her win is a great indicator that she is indeed back, her family, friends, and fans would’ve praised Williams for a moral victory and her ability to bounce back after such a trying year, even if she suffered a loss.

Instead, Williams proved that she’s still as resilient as ever in her triumphant return!

On Monday, Williams will defend her Wimbledon title in England.  After winning yesterday’s match, Williams improved to #8 in the world, up 18 spots.  This is significant because Williams will avoid playing the highest ranked player until at least the quarterfinals, making her road to the final easier.

As a fan and admirer of Serena, I’m thrilled that she’s back on the court doing what she does best.  Over the past year, women’s tennis has given birth to a few fresh faces, Caroline Wozniack, Li Na, Vera Zvonareva, and embraced the return of Kim Clijsters and Maria Sharapova; but the game hasn’t been the same without the possibility of a good ol’ Venus and Serena Williams gruntfest between the sisters.

Venus, who’s also been dealing with her own bout of injuries, will also compete at Wimbledon, a tournament she’s won five times. Between the two sisters, they have combined for 11 Wimbledon titles.  Suffice to say, Wimbledon loves the Williams Sisters and they love Wimbledon.  I’ll be eagerly watching the two compete to see if they’ve fully returned to their dominant selves.

Welcome back, ladies!

Photo via Kirsty Wigglesworth
Filed Under: Featured, Pro Sports, Sports Marketing, Sports Tweet of the Day, Tennis, Tennis, Women's Sports Tagged With: Kim Clijsters, Li Na, Maria Sharapova, Serena Williams, Sports Tweet of the Day, Tennis, Twitter, Venus WIlliams, Williams Sisters, Wimbledon

2011 TIME 100: The World’s Most Influential Athletes

April 25, 2011 by Shana Renee 2 Comments

Time Magazine recently released their 2011 TIME 100: The World’s Most Influential People.  Last year, I covered 2010 TIME 100, which included five athletes and two Americans, so I decided to cover this year’s list of the world’s most influential people.

This year, the list only consists of three athletes, non of which are American.  However, two of the three have a growing popularity among American sports fans.

When lists ranking the World’s Most Influential, Richest, Popular, etc. are released, I’m always interested in seeing where American athletes or teams rank.  And for the most part, the reality is, other countries aren’t as obsessed with American sports culture as we’d like to believe.

Here are the three athletes that made 2011 TIME 100 and a short paragraph explaining why they were included on the list.  I also added my two cents.

1.  Kim Clijsters:  Tennis Player

Since Kim Clijsters, Belgian, returned to tennis after taking time off to start a family, I’ve become a huge fan.  When it comes to women’s tennis, I’m bias and usually only support the Williams Sisters.  However, Clijsters’ comeback story has gotten my attention.  What impresses me most about Clijsters isn’t that she’s juggling motherhood and tennis, but it’s that she is winning in ways Charlie Sheen could only imagine.  Since her return, she’s won three Grand Slam titles (2009 US Open, 2010 US Open, 2011 Australian Open) and held the rank of No. 1 player in the world.  Unfortunately, she’s suffered a slew of injuries which have kept her off the tennis court.

Here’s what tennis great Martina Navratilova had to say:

When it comes to having it all, Kim Clijsters offers a great model. In 2007, at the ripe old age of 23, Kim retired from professional tennis. She wanted to start a family. Her beautiful daughter Jada Ellie was born in 2008. Then Kim decided to make a comeback, and she has exceeded all expectations. Kim has won the past two U.S. Open titles and earlier this year was the No. 1 player in the world.

Sure, it’s easier to balance work and family when you’re making a lot of money. But Kim has turned that balance into an art form. She has kept her feet on the ground and knows that her tennis skills do not make her a great person. Whenever there’s an opportunity for players to do something charitable, she’s the first to sign up. On the court, Kim doesn’t play any mind games. She won’t throw tantrums or call for bathroom breaks to throw off her opponent. Kim just gets on with it.

I’m looking forward to watching the rest of Kim’s year, though she just injured her ankle while dancing at a wedding. On the bright side, she’s offering yet another lesson to fans: you should dance, but when you do, dance carefully.

2.  Mahendra Singh Dhoni:  Cricket Player
I’m 100% unfamiliar with Mahendra Singh Dhoni.  But, this is the second year in a row that an Indian cricket player has made the TIME 100 list.  Last year Sachin Tendulkar was recognized for his athleticism and ability.  Similarly, Dhoni is being recognized for the impact he’s had on the sport, but also the affect he’s had on the country of India.
Here’s what best-selling author and motivational speaker Chetan Bhagat had to say about Dhoni:

In April, when India won its first Cricket World Cup in 28 years, it felt as if the entire population of 1.21 billion had spilled out into the streets to party. Mahendra Singh Dhoni, 29, the Indian captain, finished the final game by flamboyantly hitting the ball into the stands, cementing his country’s dominance of the world’s second most popular sport. Dhoni is now universally acknowledged as India’s best captain ever. He’s also its most likable, exuding both cool confidence and down-to-earth humility.

As astonishing as Dhoni’s talent is his background. Indian success stories are usually associated with pedigree, connections and power. Dhoni, from a small-town family of modest means, had none of these, but he’s shown India that you can make it with only one thing: excellence. Dhoni doesn’t just lead a cricket team; he’s also India’s captain of hope. And he didn’t just win India the World Cup; he also taught India how to win.

3.  Lionel Messi:  Soccer/Football Player
I first became familiar with Lionel Messi while working on the 2010 World Cup ESPN campaign.  As much hype and ink that Christiano Ronaldo receives, I quickly learned that Lionel Messi was really the player to watch because of his agility, explosiveness, passing ability.  The Argentinian football player has won several individual and team awards including 2 Ballon d’Or or FIFA World Player of the Year Awards, 4 La Liga Championships, 1 Cope del Rey, 1 Olympic Gold Medal — all by the young age of 23!
Here’s what Thierry Henry said about Messi:

The thing we forget about Barcelona’s Lionel Messi is that for all he’s accomplished, he’s a two-time winner of the Ballon d’Or, soccer’s top individual prize, he’s still a kid, just 23. He’s a little guy and looks as if he could never hurt you. But give him the ball and you’re in trouble.

It’s not normal, what he does. I know the expectation that builds up around top players, but it doesn’t bother Messi. He’s a competitor: he doesn’t want to lose, not even in training. He reminds me of Diego Maradona, the way he dribbles past people, the way you can kick him and he’ll just bounce up and carry on running with the ball, then score a goal; it’s ridiculous. I played with him for three years, and it was just a joy.

For the complete list, go here.
-@sdotrenee
Filed Under: Featured, Pro Sports, Soccer, Tennis, Tennis, Women's Sports Tagged With: 2011 Time 100, Kim Clijsters, Lionel Messi, Mahendra Singh Dhoni, Time (magazine)

Serena Williams on the Comeback!

April 13, 2011 by Shana Renee Leave a Comment

After a year plagued with injuries, tennis champion Serena Williams is officially preparing for her comeback.

Yesterday, she tweeted the above picture of herself dressed in a full body hot pink leotard, Nikes, and a racket!  Looking fit as ever and very FloJo-esque!

It seems that her spirits are up and she’s officially on her way back to smashing balls and hoisting trophies!

Caroline Wozniacki, currently ranked #1, has held it down in Serena’s absence, but tennis isn’t tennis without Serena or Venus Williams!

 

In other tennis news, Kim Clijsters was recently doing the most on the dance floor at her cousin’s wedding and suffered an ankle injury.  According to her official website, Clijsters, who is also nursing a shoulder and wrist injury, will be sidelined for at least four to six weeks; which may force her to sit out the French Open.

Let’s hope she also has a successful recovery. Returning to the circuit after becoming a mother and winning three Grand Slams is major.  The game needs her too!

 

-@sdotrenee

 

Filed Under: Fashion, Pro Sports, Tennis, Tennis, Women's Sports Tagged With: Caroline Wozniacki, Fashion, Kim Clijsters, Serena Williams, Sports, Tennis

2010 TIME 100: The World’s Five Most Influential Athletes

May 6, 2010 by Shana Renee Leave a Comment

Last week, TIME Magazine released 2010 TIME 100: The World’s Most Influential People.  I always enjoy reviewing this list because it’s an opportunity for me to step out of my USA bubble and expose myself to international trailblazers and influencers in art, politics, business, music, medicine, philanthropy, sports, etc.

This year, I was particularly interested to learn how many athletes or individuals tied to sports made the list.  As it turns out, there are five including two Americans.  As much as we like to think we rule the sports world, TIME Magazine thinks otherwise.  Forty percent isn’t exactly world domination.

Below includes the Five Most Influential Athletes or Heroes, per TIME Magazine, along with a blurb providing context as to why they made the list.  I also added my two cents and shared when I discovered these athletes.  I was hip to four of the five.  Not bad.

1.  Kim Yu-Na:  Figure Skater
This year I hardly watched the Winter Olympics.  I have no idea why I was less interested than I’ve been in the past.  The only event I watched with slight regularity was figure skating, my favorite Winter Olympic event.  I’m always in awe by the grace and athleticism that the skaters exhibit.  The way these athletes toss fear aside and just trust in their partner or themselves is unfathomable, for me at least.  The one skater that stood out to me was Kim Yu-Na.  Her routines were jaw dropping.  It’s good to know that I wasn’t the only person captivated by her movement.  She is one of Time’s Most Influential People in the World.

Check out what Silver Olympic Medalist, Michelle Kwan, had to say about Kim Yu-Na,

I couldn’t have been more surprised or honored last summer when Korean figure skater Kim Yu-Na told me that as a 7-year-old, she was so inspired by my skating at the 1998 Winter Games that she memorized my skating routines, pretending to be at the Olympics. Twelve years later, she no longer had to pretend. I have never seen a skater with such a combination of artistry and athleticism. From the first notes of her sassy James Bond medley to the closing Gershwin strains, Kim’s inspiring performances in Vancouver changed the face of figure skating forever. Those 6½ minutes on the ice left not only a mark in the record book but also an indelible impression on millions of young girls around the world. For Kim, the dream that began as a 7-year-old has been realized. For these girls, thanks to her, a dream and journey are just beginning.

2.  Phil Mickelson:  Golfer
I’ll admit, I didn’t really start following golf until Tiger Woods stepped on the scene.  In my opinion, no one that looked like me participated in the sport, so why should I care.  Also, it was kind of off limits in my mind.  Growing up, my Dad used to take me to the basketball court and we’d shoot hoops for hours.  Golf wasn’t as accessible as other sports that I was more familiar with.  There was a dress code, you had to wake up early to get on the course, it went on for hours, it moved slow….it was just boring.   I lacked an appreciation for the sport and how challenging it was until I started to watch Tiger Woods.  As a result of following golf more, I became familiar with some of its other greats, including Phil Mickelson.  I couldn’t understand how “this guy” could give Tiger such a run for his money if Tiger was supposed to be the best.  Last month, I was glued to the TV, like most of the country, waiting to see if Tiger was going to pull off a comeback or if Lefty was going to win another green jacket.  So glad Mickelson held on for the win.  Couldn’t have been happier for him.

Here’s what another golf great, Jack Nicklaus, had to say about Phil Mickelson,

Now that I am five years removed from competitive golf, I, like many of you, have simply become a fan of the game. I have long enjoyed the engaging personality of Phil Mickelson, 39, and the smile that has endeared him to many fans. We have all celebrated Phil’s victories and cried with him over the struggles faced by his wife Amy and his mother. Family has always been my priority, and their presence outside the ropes has underlined every win. After he won this year’s Masters, I imagine that slipping into a third green jacket would not have meant nearly as much to Phil had he not first slipped into the embrace of his family. That’s the way it should be. My wife Barbara and I are proud to call Amy and Phil friends. (via Jack Nicklaus, who’s won a record 18 major golf championships)

3.  Didier Drogba:  Soccer/Football Player
If you’re unfamiliar with Didier Drogba, get familiar.  Or, if you think you’ve heard his name somewhere before it may be because he was just featured on the Vanity Fair cover alongside Christiano Ronaldo, for their World Cup issue.  He’s definitely someone to follow when next month’s tournament gets underway.

There are six African nations competing in the World Cup.  To date, no African nation has ever won the tournament, but experts say that if it were to happen this year, Ivory Coast would be the team to do it, and the reason for that is Drogba.  He’s not only carrying the weight of his country on his shoulders, but an entire continent.  What pressure!

Read what Ebben Harrell had to say about Drogba and why he means so much to the sport and his fellow countrymen,

If soccer is a religion in England, then the Slug and Lettuce pub in Putney is its Vatican. There, over warm beer and soggy fries, middle-aged men pontificate on everything from the inherent sinfulness of the offside trap to the fallibility of Wayne Rooney’s left foot. But like church officials confronted with Galileo’s telescope, football’s high priests can’t quite make sense of Didier Drogba. “He’s a weapon, not a footballer,” says one. “A specimen,” says another. “The scariest footballer in the world.”

Drogba, 32, a striker for England’s Chelsea Football Club and the captain of the Côte d’Ivoire team, has shown the world what’s possible when power and grace fuse on the soccer pitch. Imagine the body of an NBA star with feet as nimble as a prima ballerina’s. When the World Cup kicks off in South Africa in June, he will carry the hopes of a continent as Africa’s best-known soccer star. (West African fans will toast him with a beer glass called the Drogba. It’s nearly twice the size of a normal mug.)

No one knows the rickety and high-spirited but often heartbreaking touring bus that is African soccer better than Drogba. At the 2006 World Cup, his homeland ravaged by civil war, he organized a statement from the Elephants, as the Ivorian national team is referred to, calling for peace. Many credit the ensuing calm for allowing reconciliation to begin. At a match last March, 22 Ivorians were killed in the crush to see their beloved heroes play. After the game, Drogba resolved to donate every dollar he earns from endorsements to a charity he set up to build new hospitals in the country.

Drogba is conflicted about his stardom; the same love of No. 11 that brought Ivorians together in 2006 also led to the fatal tumult last year. “I’d like the country to ultimately be able to deal with political problems itself,” he says in his soft, French-accented English. “It’s not really good to depend on the win or defeat of the national team. That means there is something wrong.”

On the pitch, Drogba is known for the strength with which he holds off opposing defenders; it’s that awesome ability that scares and baffles the high priests at the Slug and Lettuce. But why should it surprise them? This sensitive young man already carries so much of Africa’s weight on his wide, sturdy shoulders.

4.  Sachin Tendulkar:  Cricketer
I’ll be honest, I had no idea who Sachin Tendulkar was before discovering him on TIME’s list.  Admittedly, I’m a little a green when it comes to cricket (no pun intended, well kind of…). So, I searched for him on YouTube and there were over 4,000 results.  No big deal.  Fans love him for his hitting ability.  After watching a few videos,  I recognized how he sent balls flying at high speed, which caused endless frustration by his fellow cricketers on defense, further causing his extremely celebratory fans to go crazy in the stands.  That kind of reaction does not get lost in translation across sports boarders.  I understand his appeal, but if you need further convincing, Tendulkar amassed over 160K Twitter followers in less than 48 hours.  These numbers tell the whole story. In a society where popularity is judged on the number of Twitter followers or Facebook friends you have, that’s major.

Here’s what New York Times best-seller Deepak Chopra had to say about Sachin Tendulkar,

In the history of cricket, only one man has scored a double century — 200 runs — in a One Day International match, and his name is Sachin Tendulkar. To millions of Indians and countless fans around the world, this act, which caps a career of record-breaking feats, arouses a sense of awe.

Cricket casts the tiniest shadow on the American sports scene, but globally it stokes the fire in people’s souls. Inherited from imperial England, the world’s second most watched team sport has become a symbol of beating the colonials at their own game. Sports heroes such as Tendulkar, 37, stand for national dignity in a way that perhaps only a postcolonial nation can understand. And feel grateful for.

5.  Serena Williams:  Tennis Player
I remember when Serena was known as Venus’ younger sister that also showed signs of being a decent tennis player. How good she’d become was still unknown.  I also remember sitting in my parents’ living room, watching Serena play, and debating my brother about Serena being a better player than Venus.  He disagreed and we went at it.  I think he dismissed my point of view because he was the athlete, and I was the younger sister.  But I stood my ground because I knew I was right.  Fast forward 10-15 years later and this is no longer up for debate.  Serena has undoubtedly proven to be the superior Williams sister, as well as female tennis player of my generation.

Her power, focus, and consistency is not to be messed with.  I love that she shuts down her critics that say she’s not devoted to tennis.  Yes, Serena has interests off the court and I applaud her for doing so.   If she wants to open schools in Africa, she should.  If she wants to pursue fashion, or become an actress or a nail technician, she should!  If she can balance everything and still be at the top of her game, she should do it all! Serena is so good that when it’s time for her to redirect her focus on to the court, she turns on her tennis switch and lights it up.  I have no doubt that when the French Open starts later this month, she’ll be ready to take out every opponent, Venus included.

Here’s what Billie Jean King, tennis champ and social-justice pioneer, is a co-founder of World Team Tennis and the founder of the Women’s Sports Foundation, had to say about my girl,

Serena Williams is one of those rare champions who have transcended sports and impacted our society. In tennis, she is as focused as she has ever been at any point in her career, and it shows. (She recently picked up her 12th Grand Slam title, the same number I won.)

But in addition to the people who follow her on the court, she has a growing legion of fans outside the sport. Serena, 28, is committed to making a difference in the lives of others. Her work with children in Kenya and here in the U.S. stresses the importance of education.

Through her charitable efforts, people are seeing her in a larger context. She has several interests — yes, tennis is one of them — but it is this new combination of success on the court and stability in her life that is creating new opportunities, for her and the people whose lives she touches.

Click here to read about the other 95 Most Influential People in the World.

Source:  TIME Magazine

Filed Under: Featured, Pro Sports, Soccer, Sports Marketing, Tennis, Tennis, Women's Sports Tagged With: Football, Golf, Serena Williams, Soccer, Tennis, World Cup




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