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Kevin Durant Covers SI, says: “I’m tired of being second.”

April 24, 2013 by Shana Renee Leave a Comment

Screen-shot-2013-04-23-at-2.27.39-PM

 

If you haven’t heard, Kevin Durant is no longer a Mr. Nice Guy nor is he complacent with routinely being overlooked as the best in a myriad of categories.  On this week’s Sports Illustrated cover, Durant is quoted as saying,

I’ve been second my whole life.  I was the second-best player in high school.  I was the second pick in the draft.  I’ve been second in the MVP voting three times.  I came in second in the finals.  I’m tired of being second…I’m done with it.

Such grand proclamations are awesome, motivational, intimidating to others, and all of that good stuff, especially when journeying toward an NBA championship.  But bold statements and guarantees can only take you so far, see Patrick Ewing.

Although Durant and the Oklahoma City Thunder are more than well equipped to win an NBA Championship, something they were so close to attaining last season, Durant should also recognize he’s not the only player gunning for LeBron’s crown.  With Kobe Bryant coaching from his bedside, Carmelo Anthony, the lone All-Star from the 2003 NBA Draft class without a ring, appears more motivated than ever. He already unseated Durant for the scoring title, could LeBron be next?  We’ll find out in the next couple of months.  But for now, Durant needs to wait in line because if anyone is destined to dethrone King James, it’s Melo.

Dope cover though.

-@sdotrenee

Filed Under: Featured, NBA, Pro Sports Tagged With: Carmelo Anthony, Kevin Durant, Lebron James, NBA, NBA Finals, NBA Playoffs, Oklahoma City Thunder, Sports Illustrated

FRESH: LEBRON X LOW, KOBE 8 SYSTEM, and KD V get Easter makeovers

March 13, 2013 by Shana Renee Leave a Comment
nike-easter-lebron-james-kevin-durant-kobe-bryant

Photo via Nike.com

These are dope.

Earlier this week, Nike Basketball unveiled its Easter inspired sneaker designs for its trio of signature kicks, LEBRON X LOW, KOBE 8 SYSTEM, and KD V.  The designs are a play on the youthful tradition of dying and decorating Easter eggs.  Both the KD V and LEBRON X LOW include a soft pastel colorway, while the KOBE 8s have a bolder dip-dyed or color-blocking treatment.

Read on to see what else Nike had to say about each design.

KD_V_Easter_detail

KD V (photo via nike.com)

 

The KD V features soft blue-green tones and playful paint patterns on the Swoosh, tongue and visible Max Air unit in the heel.  The KD V, Kevin Durant’s most technically advanced shoe to date, combines Nike Zoom cushioning in the forefoot and Nike Air in the heel, along with a Hyperfuse upper and dynamic heel support.

 

 

KOBE_8_SYSTEM_Easter_detail

KOBE 8 SYSTEM (photo via nike.com)

 

The vivid color-blocking of the KOBE 8 SYSTEM overlays egg-painting technique on Kobe’s signature snakeskin pattern throughout the upper. Innovative Nike Engineered Mesh enables incredible use of color, which is fully leveraged in this edition.  Designed as an extension of Kobe’s foot for his quickness and precision, the KOBE 8 SYSTEM incorporates Nike Engineered Mesh for the first time in a basketball shoe. This upper construction provides a dynamic, ultra-lightweight fit while acting as a canvas for provocative graphic design.

 

LEBRON_X_LOW_Easter_detail

LEBRON X LOW (picture via nike.com)

 

The LEBRON X LOW, LeBron James’s new low-cut signature shoe, continues the celebration of his 10-year partnership with Nike Basketball. The low version debuts in this special colorway, with mint as the base color of the shoe and a graphic collar-lining in Easter-egg hues.  The LEBRON X LOW features a basketball-specific Max Air 360 unit that provides maximum impact protection and a smooth ride. Hyperfuse construction with Flywire technology delivers dynamic containment for optimal performance. The low-cut upper offers lightweight comfort and free range of motion.

 

LeBron James will have a chance to debut these holiday themed sneakers on Easter Sunday, March 31, when the Miami Heat take on the San Antonio Spurs.  Meanwhile, Kobe Bryant and Kevin Durant may lace their kicks up a day earlier when they take on the Sacramento Kings and Milwaukee Bucks, respectively.

With Spring approaching, adding a pop of color is a fresh and hassle-free way to give new life to the classic look of jeans and a t-shirt. If you’re interested in copping any of these signature sneakers, they’re available in select retailers and Nike.com starting March 29.

Are you feeling them?

-@sdotrenee

Filed Under: Fashion, Featured, NBA, Pro Sports Tagged With: Easter Sneakers, Kevin Durant, Kobe Bryant, Lebron James, NBA, Nike, Sneakers

VIDEO: Lebron Scores 10 points in 1:46

February 15, 2013 by Shana Renee Leave a Comment

 

Nope, it’s not quite as unbelievable as Reggie Miller’s record-setting 8 points in 11 seconds performance, but watching Lebron James effortlessly knock down contested shots is still pretty impressive.

Despite his hot hand, James snapped his 6-game streak of scoring at least 30 points on 60 percent shooting, last night.  He just fell short, ending with 39 points, 12 rebounds, and a 58 shooting percentage, which was enough to seal the win and sweep the Oklahoma City Thunder for the season.  The final score was 110-100.

-@sdotrenee

Filed Under: Featured, NBA, Pro Sports Tagged With: Kevin Durant, LeBron, Lebron James, Miami Heat, National Basketball Association, OKC, Oklahoma City Thunder, Reggie Miller

#ThrowbackThursday: Kevin Durant vs LeBron James

June 21, 2012 by Shana Renee 1 Comment

Photo via streetball.com

This week’s #ThrowbackThursday moment is inspired by tonight’s possible closeout game between the Miami Heat and Oklahoma City Thunder.

We’re going to take it back….all the way back to last summer when NBA players were locked out and hooping it up in summer leagues across the country.  One game in particular stands out…Kevin Durant’s 59-point performance against LeBron James.  He dropped 32.  Sure these were five-on-five games, but no one else mattered.  The much hyped matchup between the NBA’s two biggest stars was the main attraction and it did not disappoint.  KD and LeBron battled all game, and despite LeBron’s team emerging victorious, Durant’s impressive 59-point performance gave him the edge over LeBron that night.

Check it out:

 

This game was the talk of last summer.  But now we’re back to business as usual and OKC is on the verge of elimination.  For the first time ever, LeBron is one game away from FINALLY winning a ring.  If OKC has any chance at derailing LeBron’s championship run, KD needs to respond with one of his epic summer league performances AND the win.  Let’s hope he brings it.

-@sdotrenee

Filed Under: Featured, NBA, Pro Sports, Throwback Thursday Tagged With: Kevin Durant, Lebron James, Miami Heat, NBA, OKC, Oklahoma City Thunder, Summer League, Throwback Thursday

VIDEO: It sucks to be Michael Jordan.

April 17, 2012 by Shana Renee Leave a Comment

Ever wonder what it would be like to share the same name as the GOAT, Michael Jordan, or any other super successful celeb or athlete?  Well, ESPN kind of has an idea of the destiny that may befall such a person, and it ain’t nothing nice.

ESPN created a :30 spot exploring a day in the life of (the other) Michael Jordan as part of its ongoing “It’s Not Crazy, It’s Sports” brand campaign.  In it, we see a middle-aged balding white dude unintentionally shower nothing but disappointment upon every single person he encounters throughout the day.

While it sucks to be him, the ad is pretty awesome.

 

In other ESPN news, today they also rolled out the first of its “A Champion Will Rise” NBA on ESPN playoff spots.  In this :30 ad, we see Kevin Durant sitting in the rafters of the Chesepeake Energy Arena, home of the Oklahoma City Thunder, imagining what it would mean to hang an NBA Championship banner up there, one day soon.  The spot then cuts to Thunder footage as Durant expresses the team’s readiness to finish what they started and take what’s theirs.

Although the tones of the spots are very different, they’re both solid executions.  In the first spot, ESPN dialed up the humorous and irreverent part of the brand that’s connected with fans for the past 32 years.  But in contrast, the NBA on ESPN playoff spot makes the NBA playoffs feel like serious business, especially to Durant, the heart and soul of the Thunder.

Well done, ESPN.

-@sdotrenee

Filed Under: Advertising, Featured, Media, NBA, Pro Sports, Sports Marketing Tagged With: Basketball, ESPN, ESPN ad, ESPN Commercial, It's Not Crazy, It's Sports, Kevin Durant, Michael Jordan, National Basketball Association, NBA, NBA on ESPN, NBA Playoffs, Oklahoma City Thunder, Sports Marketing

Kevin Durant Fires Back at Skip Bayless

April 3, 2012 by Shana Renee Leave a Comment

Photo via Kevork Djansezian/Getty Images North America

What seems like every day, Skip Bayless, an Oklahoma City native and self-proclaimed Thunder/Kevin Durant fan, criticizes Russell Westbrook for being a shoot first, pass second point guard.  Bayless doesn’t hold back in ripping Westbrook for what can be interpreted as selfish play.  As Bayless sees it, Westbrook shouldn’t dominate the ball when he has Kevin Durant, the two-time scoring champion as his number one option.  During last year’s NBA playoffs, Bayless blamed the Thunder loss on Westbrook’s poor shot selection which resulted in many missed shots, wasted possessions, and losing to the eventual NBA Champions, the Dallas Mavericks in the Western Conference Finals.

Bayless’s shock jock approach to “First Take” often gets athletes and fans riled up.  Whether they love him or love to hate him, Bayless knows how to get people talking about him and the show.  But rarely do athletes clap back and challenge Bayless, especially when stats directly contradict everything he spews.

According to Thunder Rumblings, an OKC team blog, before last night’s 94-88 loss to the Memphis Grizzlies, the Thunder was 20-4 when Westbrook takes more shots than Durant.  And Oklahoma City has won by an average margin of 12.4 points.  And after checking the stats of last night’s game, Durant led the team in shot attempts (8-20, 21 points) while Westbrook shot 5-16, 19 points, which resulted in the Thunder adding another game to the ‘L’ column.

While this may come as a surprise to Bayless and other Westbrook critics, Durant is well aware of what drives the team.  Durant had this to say, “Like I said, that guy doesn’t know a thing.  I don’t think he watches us. I think he just looks at stats.  And traditionally, a point guard is not supposed to take more than everybody else on the team.  But we’re better when he does do that and he’s aggressive.  And I’m better when I’m out there facilitating, rebounding, defending and being more efficient on my shots with less shots.” Durant continued, “I’ll stick up for all my guys, especially against a guy that I have never seen at an NBA game before.  It just starts to get sickening when you hear somebody talk about your teammate like that almost every day.  So I’ll stick up for him every single day.”

More athletes need to follow Durant’s lead and defend their teammates, especially against talking heads with questionable credibility.  They’re not in the trenches with the team on the daily and have no idea what keeps the machine running smoothly.  Too many sports journalists and personalities pop off without being called out by athletes.  For example, Donovan McNabb was criticized throughout much of his career and chose the high road.  While his name was being dragged through the mud, he never responded causing fans to scratch their heads in wonderment.   But now that he’s no longer playing, he’s finally grown a pair and is taking shots at former coaches, organizations, and players he barely even knows.  But instead of being applauded for his outspokenness, his too little too late effort has him being written off as bitter and fodder for further criticism.

Meanwhile, Durant wasn’t the only player to speak up.  When asked about Bayless, Westbrook offered a mouthful.  He said,

I don’t really have no thoughts.  That’s his job. He’s supposed to do that. He finds somebody that he wants to talk about and that’s what he does. He (doesn’t) play so he don’t know. That’s how I look at it. I really don’t care. Nobody says that honestly. But when it comes to him, he doesn’t play. He hasn’t played in the NBA. So he wouldn’t know what’s going on at all.  I just let my play speak for itself, honestly. As a team we’re doing great. We’re (nearly) tied for the best record in the league. So I’l just take the good with the bad and I guess just go with it. I don’t really mind it.

Westbrook also said that his number of shot attempts isn’t an issue on the team, it’s something created by the media.

The KD-RW tandem is the best one-two punch in the league.  Durant and Westbrook are the number two and five leading scorers in the league; respectively.  Also, OKC Thunder has already clinched a playoff spot with the best record in the Western Conference.  While Skip Bayless may think Westbrook’s trigger happiness may be a detriment to the team, numbers don’t lie.

-@sdotrenee

 

 

Filed Under: Featured, NBA, Pro Sports Tagged With: Donovan McNabb, ESPN, ESPN First Take, Kevin Durant, Lebron James, Memphis Grizzlies, OKC, Oklahoma City, Oklahoma City Thunder, Russell Westbrook, Skip Bayless, Thunder

Nike’s Basketball Never Stops Commerical w/ LeBron, Durant, J. Cole, and more!

October 30, 2011 by Shana Renee Leave a Comment

Photo by Patrick Smith/Getty Images

“I thought I told you that we won’t stop. I thought I told you that we won’t stop.” – Diddy

That’s the message delivered in Nike Basketball’s 2011 ad campaign, Basketball Never Stops. Even through a league sanctioned lockout, the undying love and passion from hoopsters of all ages perseveres; ultimately keeping the game alive.

Much like Jordan Brand’s Love the Game spot, which I personally prefer, the love for the game has spread internationally. From Harlem to China, basketball is a universal language loved, understood, and accepted by all. Basketball is mightier than one single league or entity, it’s the world’s sport. Well, technically that’s soccer, but you get the point.

Nike wants us to believe that fans don’t have to suffer because of the NBA’s work stoppage. We have options: high school, college, pick up games, all of the above.

The only brand capable of making such a grandiose claim or delivering this type of message to David Stern is Nike. After all, Nike is the world’s most valuable sports brand, according to Forbes. However, the spot would’ve had a more powerful message if the World All-Star Classic exhibition tour hadn’t totally imploded after reports suggested it was a go. Although the six-game, four-continent tour is not affiliated with Nike, a successful tour would’ve worked in tandem with Nike’s efforts to tip the power of balance toward the players. Instead, the false start has the opposite effect causing Nike’s Basketball Never Stops message to get lost in translation as four continents are now disappointed.

The 90 second spot includes appearances from LeBron James, Kevin Durant, Dirk Nowitzki, Amar’e Stoudemire, Sue Bird, and surprise cameos from ?uestlove, RocNation’s J. Cole, and Coach K.

Check it out.

- S. Renee

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Filed Under: Advertising, Featured, Media, NBA, Pro Sports, Sponsorship, Sports Marketing Tagged With: Basketball, Basketball Never Stops, David Stern, Harlem, J. Cole, Kevin Durant, Lebron James, NBA Lockout, Nike, Nike Commercial, Questlove, Sports Business, Sports Marketing, Sue Bird

Will You Follow Players Going Overseas?

September 30, 2011 by Shana Renee Leave a Comment

Until recently, I’d become so desensitized to the soap opera-like storylines of the NBA Lockout that my brain’s filter successfully stopped registering every insignificant detail reported.  However, the latest headlines about David Stern using scare tactics to quickly arrive at a solution were impossible to ignore.

And by the looks of the activity on my twitter’s timeline, I wasn’t the only one listening.  For the first time since the lockout kicked in on July 1, NBA fans were beginning to ponder a winter without the NBA.   While they’re not quite buying Stern’s threat to cancel the season if an agreement isn’t reached by next week, it seems the noise of players heading overseas is starting to echo more loudly in fans’ minds.

However, I, on the other hand, want them to kill the noise.  I also remain unfazed by Stern’s tough talk.  It benefits no one to prematurely cancel the season when there’s still enough time to negotiate a deal.  Yes, it’s a business and you want to maximize every dollar, but any opportunity of that happening is vastly reduced by setting unrealistic timelines, especially when they’ve barely moved the needle on any agenda items.

And beyond that, the NFL season is still fairly young, my Jets are competitive and my Yankees are in the postseason.  Holla at me when once all of the above cease to exist.

And if, by then, there’s still no season, I don’t anticipate I’ll be pressed enough to watch international basketball.  Unless the leagues in Europe and China are going to transport complete NBA rosters, I’m not interested in what they’re offering.  In the grand scheme of things, there are only a handful of players worth following as they journey overseas — Kobe Bryant who’s verbally committed to signing with an Italian team, Kevin Durant, and Derrick Rose, to name a few.  Players of the Wilson Chandler and JR Smith ilk…not so much.  A mediocre team in which they are possibly the best that team has to offer absolutely does not, in any way shape or form, translate to good basketball in my mind.  Since they’re not a main draw here, their playing overseas doesn’t suddenly catapult them to Top 10 talent because the pickings are slims.  I’ll pass.

Since I do think the chances of receiving a full season of basketball are nil, the best case scenario is that the NBA and the Player’s Association get their acts together to resume the season by Christmas.  However, I caution you to temper your excitement and think about this question — Is an abbreviated NBA season better than no season at all?

Well, remember in ’98-’99 when the players returned sluggish and out of shape?  It was awful and not the type of quality bball we were used to.  But we tolerated it because we were thirsty for something…anything!   The chances of that happening may be slightly reduced because players are more disciplined about conditioning these days.  That’s one advantage of the exhibition games players have competed in this offseason.  Even Eddie Curry, who’s played in a whopping 10 more NBA games than you, me, and 99% of the population over the past three seasons, plans to return in shape. But, even with better conditioning, teams will only be but so good without training camp.  In fact, a visual of Mike D’Antoni and my beloved Knickerbockers just flashed before me and it was terrifying.  But what’s even more frightening is that some teams have to quickly transition into the shortened season with an entirely new head coach.  Yes, Lakers fans I’m talking to you.  Your growing pains are a whole different ballgame (pun definitely intended).  Suddenly it’s not sounding so appealing, right?

For me, the only good that came out of the ’98-’99 lockout was that my 8th seeded Knicks shocked everyone by advancing to the NBA Finals before the Big Fundamental and The Admiral eventually brought us back to reality.  Non-Knicks and Spurs fans, what good memories do you cling to from that 50-game season?  I’ll wait.

No matter how it’s presented, the fans lose.  So, instead of rewarding the NBA by immediately hopping back on board, I plan to spend my winter cherishing NCAA basketball played by the conference formerly known as the Big East, before those money-grubbers (forever) ruin that for me too.

-S. Renee

Filed Under: Featured, NBA, Pro Sports Tagged With: 1998-1999 NBA Lockout, 98-99 NBA Lockout, David Stern, Derrick Rose, Kevin Durant, Kobe Bryant, Kobe Bryant and Italy, Kobe Bryant Playing in Italy, Lebron James, National Basketball Association, NBA, NBA Lockout, NBA overseas, Wilson Chandler

East Coast-West Coast Battle Brewing Between NBA Stars To Be Settled August 20.

August 4, 2011 by Shana Renee Leave a Comment

The NBA lockout’s been in effect a little over a month now, and trust me when I say I don’t give a f**k! *Smoky voice*

Perhaps it’s because normalcy has been restored and the first NFL preseason game is seven days away, guaranteeing a complete NFL season. Or, perhaps it’s because the NBA season seems so faaaar away that basketball wouldn’t be on my radar this time of year anyway. Or, then again, maybe it’s because I believe NBA owners and athletes share the brunt of the blame for their current predicament. In all honesty, it’s probably all of the above and then some.

While I am an NBA fan, I refuse to get caught up in the he said-he said rhetoric and posturing between NBA owners and players.  Since the Miami Heat’s season flamed out, no NBA news has been able to hold my attention. I’ve become immune to all the talk about NBA athletes jet-setting overseas to play.  Even Kevin Durant shutting down Rucker Park with 66 points on Monday night didn’t get me excited.  Despite every website posting video of his magical performance, I still don’t care enough to click the link to see how it all went down.  Props to him, though.

But, if you’re a true basketball head and are going through withdrawal, then there are plenty of opportunities for you to get your fix this summer.  A number of NBA athletes are participating in pro-am streetball competitions around the country.  The Drew League, straight outta Compton, CA, and the Goodman League, representing Washington, DC, have recruited some of the NBA’s next generation of stars to disregard all of the NBA rules that slow the game down and just ball.

The Drew League includes:  James Harden, DeMar DeRozan, Nick Young, Dorrell Wright, Brandon Jennings, JaVale McGee, Craig Smith, Pooh Jeter, and Marcus Williams.

The Goodman League includes:  Kevin Durant, John Wall, Tywon Lawson, Gary Neal, Michael Beasley,  DeMarcus Cousins, Josh Selby, Sam Young and Donte Green.

While both leagues profess to be the best, this basketball battle will finally be settled on the court when the two leagues collide on August 20 in Washington, DC.  Although early discussions about ESPN televising this East Coast- West Coast showdown have stalled, you’ll definitely be able to catch the action online via The Basketball Channel…for a $4.99 fee.

Yep, def some BS, but this may be the only NBA action we see for the next year…or two.

Still not hype? Maybe this’ll do the trick.


 

 

- S. Renee

 

 

Filed Under: NBA, Pro Sports Tagged With: Drew League, Goodman League, JaVale McGee, Kevin Durant, National Basketball Association, NBA, ProAm, Streetball, Washington DC

Kevin Durant Yams It On Brendan Haywood!

May 20, 2011 by Shana Renee Leave a Comment

WOOWEE!

In case you missed it, Kevin Durant, Oklahoma City Thunder, had the MEANEST dunk in last night’s 106-100 win over the Dallas Mavericks. During the first quarter, Peja Stojakovic of the Dallas Mavericks, called himself D-ing up the young phenom. Instead Durant blew past Stojakovic, drove to the basket and YAMMED it on the 7-foot Brendan Haywood.  HARD!!!

Here it is!

 

 

 

Photo via Tom Pennington/Getty Images
Video via NBA
Filed Under: Featured, NBA, Pro Sports Tagged With: Brendan Haywood, Dunk, Kevin Durant, NBA, NBA Playoffs
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