Cover The Athlete cuts right to the chase in an effort to bring more awareness to the media’s sexist treatment of women athletes.
In the past few years, women have made great strides within sports. The US Women’s National Team dominated the world in soccer, women are coaching men, Ronda “Rowdy” Rousey and Serena shattered ticket sales, TV ratings, box office numbers and gender stereotypes. However, despite these historic achievements, sports remain ripe with inequality when it comes to women. Female athletes receive less pay, and less media coverage. And when they are covered following an important game or match, the press asks sexist questions about their personal lives, attire, hair, and body image. All questions men are never asked, especially following a heated battle.
Well, a new campaign called #CoverTheAthlete is flipping the world on its axis by asking male athletes to answer questions often posed to their female counterparts. In a hilarious spoof, we see how dismissive and irritated men would probably be if they had to answer the ridiculous questions women are asked on a regular basis.
While I got a chuckle out of this, the message wasn’t lost on me. “Male sports coverage would never sound like this. How come female coverage does? Ask the media to #CoverTheAthlete,” is food for thought. The media’s approach to covering male and female athletes shouldn’t differ at all. Men and women athletes both train tirelessly to perfect their craft. They’re both students of the game. And they both possess a drive and mental state that’s totally unfathomable to us mere mortals. Anything outside of understanding the athlete’s preparation, strategy, and execution are irrelevant, and should be off limits. While this seems like a pretty basic concept to grasp, many still cross the line. But hopefully, #CoverTheAthlete will be successful in its mission to end the sexism.
To learn more about Cover The Athlete, go here.
Video via CoverTheAthlete/YouTube